dream client

Your Mid-Career Shift: 3 Inspiring Tips to encourage you along the way

Your Mid-Career Shift: 3 Inspiring Tips to encourage you along the way

Many women who come to me are part of a cultural, woman-led movement known as the “mid-career shift.”

A mid-career shift is the strategic move from one type of work to another within one industry, or even between related industries, after accumulating 10 or more years of experience in your current capacity. While Gen X women are popularizing the mid-career shift, there is no age limit to this phenomenon.

The mid-career shift is pioneered by women who have cut their teeth in often male-dominated industries, fought their way to the other side, and have the audacity to stand on their own two feet with absolute surety and professionalism – and they’ve got the scars, the CV’s, and the track record to prove it.

3 Reasons Why Your Logo Is Not Your Brand: Understanding the role your logo plays in distilling your brand identity.

3 Reasons Why Your Logo Is Not Your Brand: Understanding the role your logo plays in distilling your brand identity.

So, it’s been a labor of love, but you FINALLY have a LOGO to represent your gorgeous, sacred work. Hang on, babe! Don’t check “branding” off your list of empire-building steps quite yet.

Here’s three key mindset shifts to make in your understanding of brand to help you attract your Soul Clients.

5 Tips for Curating An Unforgettable Brand: Practical, daily strategies for building a heartfelt connection with your audience.

5 Tips for Curating An Unforgettable Brand: Practical, daily strategies for building a heartfelt connection with your audience.

Think back to the dreamiest weekend getaway you’ve ever experienced. What made it so fantastic?

The hospitality. The bath. The complementary strawberries that you bit into the shapes of tiny little lady bits (What can I say, it was the wine)

A beautifully curated brand is like a weekend getaway for your Dream Client – here’s why.