Dream Client

Brand Resonance Case Study, Part 1: How the Jade Consulting logo was developed in partnership with over 60 women personally invested in my brand.

Brand Resonance Case Study, Part 1: How the Jade Consulting logo was developed in partnership with over 60 women personally invested in my brand.

As a brand development consultant, guiding my clients toward achieving Brand Resonance is always my most fundamental objective. This is a long journey through the first three stages of Brand Development: Awareness, Recognition, and Equity. To fully understand how significant the story of the all-new Jade Consulting logo is, it is necessary to understand what Brand Resonance means.

3 Reasons Why Your Logo Is Not Your Brand: Understanding the role your logo plays in distilling your brand identity.

3 Reasons Why Your Logo Is Not Your Brand: Understanding the role your logo plays in distilling your brand identity.

So, it’s been a labor of love, but you FINALLY have a LOGO to represent your gorgeous, sacred work. Hang on, babe! Don’t check “branding” off your list of empire-building steps quite yet.

Here’s three key mindset shifts to make in your understanding of brand to help you attract your Soul Clients.