Curating a meaningful, magnetic brand is about SO more than how you look online. Leveraging a consistent and attract visual language is absolutely key to building Brand Awareness: but the REAL magic happens when your brand begins to develop a deep emotional bond and is rewarded with sincere customer loyalty. Cultivating this kind of audience alchemy is a labor intensive, love-filled process that centers the customer throughout the entire product or service experience. As your brand’s #1 ambassador and steward, defining this story begins with your commitment to excellence in all aspects of your business, from every social media post and in every personal client interaction!
As a brand development consultant, guiding my clients toward achieving Brand Resonance is always my most fundamental objective. This is a long journey through the first three stages of Brand Development: Awareness, Recognition, and Equity. To fully understand how significant the story of the all-new Jade Consulting logo is, it is necessary to understand what Brand Resonance means.