Brand Resonance

The 4 Levels of the Brand Resonance Pyramid: Practical tips for cultivating a brand that creates Soul Client Loyalty

The 4 Levels of the Brand Resonance Pyramid: Practical tips for cultivating a brand that creates Soul Client Loyalty

Curating a meaningful, magnetic brand is about SO more than how you look online. Leveraging a consistent and attract visual language is absolutely key to building Brand Awareness: but the REAL magic happens when your brand begins to develop a deep emotional bond and is rewarded with sincere customer loyalty. Cultivating this kind of audience alchemy is a labor intensive, love-filled process that centers the customer throughout the entire product or service experience. As your brand’s #1 ambassador and steward, defining this story begins with your commitment to excellence in all aspects of your business, from every social media post and in every personal client interaction!

Brand Resonance Case Study, Part 1: How the Jade Consulting logo was developed in partnership with over 60 women personally invested in my brand.

Brand Resonance Case Study, Part 1: How the Jade Consulting logo was developed in partnership with over 60 women personally invested in my brand.

As a brand development consultant, guiding my clients toward achieving Brand Resonance is always my most fundamental objective. This is a long journey through the first three stages of Brand Development: Awareness, Recognition, and Equity. To fully understand how significant the story of the all-new Jade Consulting logo is, it is necessary to understand what Brand Resonance means.