Brand Case Studies

Brand Resonance Case Study, Part 1: How the Jade Consulting logo was developed in partnership with over 60 women personally invested in my brand.

Brand Resonance Case Study, Part 1: How the Jade Consulting logo was developed in partnership with over 60 women personally invested in my brand.

As a brand development consultant, guiding my clients toward achieving Brand Resonance is always my most fundamental objective. This is a long journey through the first three stages of Brand Development: Awareness, Recognition, and Equity. To fully understand how significant the story of the all-new Jade Consulting logo is, it is necessary to understand what Brand Resonance means.