Your Mid-Career Shift: 3 Inspiring Tips to encourage you along the way

Your Mid-Career Shift: 3 Inspiring Tips to encourage you along the way

Many women who come to me are part of a cultural, woman-led movement known as the “mid-career shift.”

A mid-career shift is the strategic move from one type of work to another within one industry, or even between related industries, after accumulating 10 or more years of experience in your current capacity. While Gen X women are popularizing the mid-career shift, there is no age limit to this phenomenon.

The mid-career shift is pioneered by women who have cut their teeth in often male-dominated industries, fought their way to the other side, and have the audacity to stand on their own two feet with absolute surety and professionalism – and they’ve got the scars, the CV’s, and the track record to prove it.

5 Tips for Crafting + Pricing Your Irresistible Signature Service Offer

5 Tips for Crafting + Pricing Your Irresistible Signature Service Offer

One of the questions I receive most frequently in my brand coaching practice is this one: Brooke, how do I create an offer from my a la carte services? How should I price it?

Here’s 5 helpful DIY tips to help you craft an offer that is elegantly organized, irresistible to your Soul Clients, and in integrity with your deepest truth and desires for your work and career.

The 4 Levels of the Brand Resonance Pyramid: Practical tips for cultivating a brand that creates Soul Client Loyalty

The 4 Levels of the Brand Resonance Pyramid: Practical tips for cultivating a brand that creates Soul Client Loyalty

Curating a meaningful, magnetic brand is about SO more than how you look online. Leveraging a consistent and attract visual language is absolutely key to building Brand Awareness: but the REAL magic happens when your brand begins to develop a deep emotional bond and is rewarded with sincere customer loyalty. Cultivating this kind of audience alchemy is a labor intensive, love-filled process that centers the customer throughout the entire product or service experience. As your brand’s #1 ambassador and steward, defining this story begins with your commitment to excellence in all aspects of your business, from every social media post and in every personal client interaction!

Brand Resonance Case Study, Part 1: How the Jade Consulting logo was developed in partnership with over 60 women personally invested in my brand.

Brand Resonance Case Study, Part 1: How the Jade Consulting logo was developed in partnership with over 60 women personally invested in my brand.

As a brand development consultant, guiding my clients toward achieving Brand Resonance is always my most fundamental objective. This is a long journey through the first three stages of Brand Development: Awareness, Recognition, and Equity. To fully understand how significant the story of the all-new Jade Consulting logo is, it is necessary to understand what Brand Resonance means.

3 Reasons Why Your Logo Is Not Your Brand: Understanding the role your logo plays in distilling your brand identity.

3 Reasons Why Your Logo Is Not Your Brand: Understanding the role your logo plays in distilling your brand identity.

So, it’s been a labor of love, but you FINALLY have a LOGO to represent your gorgeous, sacred work. Hang on, babe! Don’t check “branding” off your list of empire-building steps quite yet.

Here’s three key mindset shifts to make in your understanding of brand to help you attract your Soul Clients.

5 Tips for Curating An Unforgettable Brand: Practical, daily strategies for building a heartfelt connection with your audience.

5 Tips for Curating An Unforgettable Brand: Practical, daily strategies for building a heartfelt connection with your audience.

Think back to the dreamiest weekend getaway you’ve ever experienced. What made it so fantastic?

The hospitality. The bath. The complementary strawberries that you bit into the shapes of tiny little lady bits (What can I say, it was the wine)

A beautifully curated brand is like a weekend getaway for your Dream Client – here’s why.

What to do when you feel insecure about marketing your business: a practical self-coaching guide to limiting beliefs.

What to do when you feel insecure about marketing your business: a practical self-coaching guide to limiting beliefs.

{ Brand } definition: the outer reflection of the inner work you do as you walk your vocational path.

Are you feeling deeply insecure about promoting your business because your brand looks, feels, and sounds so incomplete? Maybe you're asking yourself, "How am I EVER going to get new clients with my business looking this way?!?"

I'd love to ask you a different question.

How to combine Intuition, Intention, and Inspired Action to create more synchronicity in your business and magnetism in your brand.

How to combine Intuition, Intention, and Inspired Action to create more synchronicity in your business and magnetism in your brand.

It was the day of the longest lunar eclipse in a century AND happening on the heels of retrograde. My hands were shaking and my heart was beating fast as I shuffled the deck.

There was NO doubt: the winning card had an undeniable weight in my hand. Forrest, the first and only man – literally EVER – to be interested in Jade won this $272 gift. When I reached out to Forrest, he shared that this event was an enormous confirmation of his personal path and arrived in PERFECT timing.

So... let's walk this synchronicity backward.